Fashion Area

The newest trends

Do you love J-Fashion?

Then our Harajuku Fashion Area is the right place for you!

Whether it's Lolita fashion, Harajuku streetwear, anime clothing or kawaii fashion: you'll find everything your fashion heart desires in our fashion area:

Harajuku Dreams Fashion Boutique

Are you looking for unique fashion finds? Then visit Harajuku Dreams and experience a unique shopping experience just like in Harajuku itself!

In our J-Fashion Boutique you will find a selection of high-quality second-hand clothing and new items in various Japanese fashion styles. Here you can browse at your leisure, get advice from our fashion-orientated team and even try on the items.

So, what are you waiting for? Come by, discover new treasures for your wardrobe and be inspired by the diversity of Japanese fashion! You might even find a completely new style that suits you perfectly :)

Harajuku Dreams J-Fashion Bring & Buy

Want to make room in your wardrobe but don't want to throw away your old treasures? Then turn them into new money in our Fashion Bring & Buy as part of the Harajuku Dreams Fashion Boutiques.

You will find the registration form and all information about the rules and procedure for our Fashion Bring & Buy on this page from May.

Fashion Alley

Our Fashion Alley brings together hundreds of indie fashion designers and exhibitors from around the world to create a vibrant centre of creativity and style. Be captivated by a dazzling colour palette, intricate designs and unique fashion statements.

Of course, we also explicitly offer a platform for cosplayers, cosworkers and crafters with relevant themes in this section. :)

Changing rooms

Want to throw on your newly acquired finds or slip into a cosplay? Then make use of our changing rooms in the Fashion Area. Tables and make-up mirrors are also provided!

Registration as a Fashion Designer

The registration period will run from 01 December 2023, 8 pm, to 31 December 2023.

Apply now